Marketing Evaluation

I am in the middle of my Marketing Evaluation for the other class that I’m taking this semester. It’s due Sunday by midnight and I have only Today and Sunday to really crank it out…. yay work….

But at least this has been a really interesting insight into the library system that I work for. I just got a response from someone from headquarters telling me about the organization’s community relations department who handles all the marketing for the organization and is currently working to educate branches about what they can do in their own communities in terms of a marketing effort. As an observer with no previous insight into their efforts, this was the biggest issue that I figured the system faced. San Diego County is HUGE, and there are 33 branches scattered throughout and each has their own individual needs and customer markets.

I was able to read a bit of Dynamic Youth Services and can see a lot of parallels between the marketing strategy/cycle and the CATE OBPE method which is pretty cool since I also now have a lot more insight into SDCL’s efforts after completing this project. I started compiling a little bit that could be used for each option of the Libr 285 final project, but won’t really have time to dive in until I finish this since it’s due sooner. But where I’m at right now, I’m leaning a little further towards option B. Luckily, I have a few days off next week and only a light work schedule so I’ll have plenty of time to dedicate to my last project.


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